Cutting Out the Middlemen, Shoppers Buy Slices of Farms

By SUSAN SAULNY
Published: July 10, 2008 in The New York Times

CAMPTON TOWNSHIP, Ill. — In an environmentally conscious tweak on the typical way of getting food to the table, growing numbers of people are skipping out on grocery stores and even farmers markets and instead going right to the source by buying shares of farms.

On one of the farms, here about 35 miles west of Chicago, Steve Trisko was weeding beets the other day and cutting back a shade tree so baby tomatoes could get sunlight. Mr. Trisko is a retired computer consultant who owns shares in the four-acre Erehwon Farm.

“We decided that it’s in our interest to have a small farm succeed, and have them be able to have a sustainable farm producing good food,” Mr. Trisko said.

Part of a loose but growing network mostly mobilized on the Internet, Erehwon is participating in what is known as community-supported agriculture. About 150 people have bought shares in Erehwon — in essence, hiring personal farmers and turning the old notion of sharecropping on its head.

The concept was imported from Europe and Asia in the 1980s as an alternative marketing and financing arrangement to help combat the often prohibitive costs of small-scale farming. But until recently, it was slow to take root. There were fewer than 100 such farms in the early 1990s, but in the last several years the numbers have grown to close to 1,500, according to academic experts who have followed the trend.

“I think people are becoming more local-minded, and this fits right into that,” said Nichole D. Nazelrod, program coordinator at the Fulton Center for Sustainable Living at Wilson College in Chambersburg, Pa., a national clearinghouse for community-supported farms. “People are seeing ways to come together and work together to make this successful.”

The shareholders of Erehwon Farm have open access to the land and a guaranteed percentage of the season’s harvest of fruit and vegetables for packages that range from about $300 to $900. Arrangements of fresh-cut blossoms twice a month can be included for an extra $120 — or for the deluxe package, $220 will “feed the soul” with weekly bouquets of lilies and sunflowers and other local blooms.

Shareholders are not required to work the fields, but they can if they want, and many do.

Mr. Trisko said his family knows that without his volunteer labor and agreement to share in the financial risk of raising crops, the small organic farm might not survive.

“It’s very hard for them to make ends meet,” he said, “so I decided to go out and help. We harvest, water, pull weeds, whatever they need doing.”
Under the sponsored system, farmers are paid an agreed-upon fee in advance of the growing season, making their survival less dependent on the vicissitudes of the market and the cooperation of the elements. The arrangement involves real farms and real farmers and is distinct from community gardens and other forms of urban farming, where vacant or public land is typically put to agricultural use by residents.

The average share price is $500 to $800 a season across the country, Ms. Nazelrod said, though community-supported agriculture seems most popular on the coasts and around the Great Lakes region. The states with the most farms, she said, include New York, Pennsylvania, Wisconsin and California.
“The C.S.A. provides a base that’s certain, and we get the money when we need to spend the money,” said Beth Propst, who farms the fields at Erehwon, using the abbreviation for community-supported agriculture. “Having the money upfront and guaranteed, that gets us through at least the beginning of the season.”

The operations are as diverse as they are numerous.

Erehwon — the word “nowhere” spelled backward — started with two shareholders, reached its goal of 140 last year, and now has raised its target to about 200 members. Another farm in the Chicago area where the community sponsors the crops, Angelic Organics, makes weekly deliveries to more than 1,400 families in Illinois and Wisconsin.

At least 24 vegetable farmers serve an estimated 6,500 members throughout the five boroughs of New York City, said Paula Lukats of Just Food, which connects farmers with residents there. In 2005, there were 37 C.S.A. groups in the city; today, there are 61.

The Golden Earthworm Organic Farm, on 80 acres on the North Fork of Long Island, grew from 10 members in 2000 to about 1,300 this year, according to Matthew Kurek, one of the owners. About half of the members live in Queens, he said, and the farm delivers their weekly shares to six different sites there, mainly churches and community centers, 26 weeks a year. The farm grows arugula, strawberries and sugar snap peas in the spring; watermelon, eggplant and tomatoes in the summer; and broccoli, potatoes and carrots in the fall.

At the Cattleana Ranch in Omro, Wis., Thomas and Susan Wrchota offer grass-fed meat and organic produce through a community-supported arrangement. They have 55 members, and a seven-month meat membership costs $715.

Mr. Wrchota developed a taste for grass-fed beef while working for the Peace Corps in Costa Rica in the 1970s. When he returned home, he said, he was at a loss for that particular flavor and eventually decided to raise
animals himself, starting with just one cow.

“We don’t do millions in revenue, but we make a living, which is rare,” he said. “Our goal is to provide a full portfolio of products for folks who want sustainable products. Up until about five years ago, we had to do a tremendous amount of guerrilla marketing. The consumer who is interested now, they’re doing their homework. They know the health and taste benefits.”
Teresa Crisco is one such consumer in Little Rock, Ark. She is a member of the community-supported agriculture program at the Heifer Ranch, an international humanitarian relief organization that is experimenting with how to make such arrangements more popular and profitable for farmers around the world.

“You feel like you’re doing more than one thing: you’re helping the project and you’re helping yourself,” said Ms. Crisco, a document specialist at a mortgage company who heard about the program from a friend. “The whole premise is really neat.”

Here in Illinois, Erehwon sold out of shares last year and had to turn people away.

Tim Fuller, Ms. Propst’s longtime companion and business partner in running the farm, said: “People are coming to us. We do very little marketing except for explaining what we do. It’s amazing.”

With a wry smile, Mr. Fuller said he considers himself both personal farmer and personal trainer, because shareholders under his direction are going to break a sweat.

“There’s always pressure on,” he said. “This is a complicated business, growing so many crops. We do everything by hand for more than 100 different crops.”

The farm expects to gross between $80,000 and $90,000 this year.
Some shareholders said they found the arrangement a bargain compared to grocery shopping, while others considered it a worthwhile indulgence. Most agreed that the urge to buy and spend locally — to avoid the costs and environmental degradation that come with shipping and storage — was behind the decision to join. Shareholders can pick up their goods at the farm or at a store across the street.

“From a ‘going green’ standpoint, it’s an appropriate thing to do,” said Gerard Brill, a musician who bought a share of Erehwon. “Like everything organic, it’s not a bargain, but what price do you put on being healthy? Considering all things, it’s actually a very good deal.”

The downside for people who are used to grocery shopping comes when they want fresh blueberries in January or, as was the case at Erehwon last week, the tomato plants needed more time in the ground because of a cold spring.
“We eat with the seasons, and there’s no guarantee that Mother Nature will cooperate,” Ms. Propst said. “That’s all part of the deal.”

Amber Fields of Bland

by Dan Barber, Owner/Chef at 'Blue Hill at Stone Barns', Pocantico Hills, NY

Dan Barber was recognized in 2006 as the James Beard Foundation's 'Best Chef: New York City'. He is also a member of the Advisory Board for Harvard Medical School's 'Center for Health and the Global Environment'. Originally published January 14, 2007, 'New York Times'. Reprinted here with kind permission of the author.

THERE'S invariably something risky, if not risible, about allowing Congress to decide what's for dinner. Bad decisions about agriculture have defined government policy for the last century; 70 percent of our nation's farms have been lost to bankruptcy or consolidation, creating an agricultural economy that looks more Wall Street than Main Street.

Now, after the uprooting of a thousand years of agrarian wisdom, we chefs have discovered something really terrible — no, not that the agricultural system we help support hurts farmers and devastates farming communities, or that it harms the environment and our health. What we've discovered is that the food it produces just doesn't taste very good.

Who's responsible for the blandness? Look no further than Washington: There you will meet not farmers, but the people determining how our farmers farm. They do it through the farm bill, a mammoth piece of legislation that designates American agricultural policy every five years and that Congress is preparing to take up in its new session.

This is a sweeping bill, omnibus in every sense — nutrition, conservation, genetic engineering, food safety, school lunch programs, water quality, organic farming and much more. It's really a food and farm bill. If you're a chef or a home cook or someone who just likes to eat, it affects you, because it determines what you eat and how what you eat is grown.

And the food that we grow on 200 million acres of harvested cropland is inedible. Stand in the middle of our farm belt and you'll see cornfields extending to the horizon, but the harvest won't be dinner, not until it's milled and processed into flours or starches, or used to fatten our animals on feedlots. Just four crops — corn, rice, soybeans and wheat — account for the vast majority of our harvested acreage. Not surprising, given that these same crops account for 70 percent of the total subsidies allotted to farmers.

No one wants farmers to suffer, especially chefs. But if we're spending $20 billion or so a year on farm subsidies, we ought to invest in the foods we eat. And I mean eat, not process into something that resembles food. That means fewer subsidies for grains like corn and soy, and more help for growers of broccoli and tomatoes.

How do we do this? We could start by rewarding diversity over yield, basing subsidy payments not on how many acres of corn a farmer grows but on the number of varieties of crops he plants. We could also link payments to, say, the efficiency of nitrogen fixation (crop rotation helps the soil retain nitrogen, so farmers don't need to add it with chemicals) or equate them with how much a farm helps soil and water conservation. In effect, tie payments to plant health.

This doesn't mean the government needs to tell the farmer what to grow. Instead, show the farmer that there's more money to be made in a rich, diverse ecology and the planting strategy will change. Change the planting strategy, and whether it's grains or greens, the quality of what's harvested vastly improves.

Yes, the naughty thumb of science may have prodded the earth, as E. E. Cummings said, but there's nothing wrong with thumbing dollar bills in the direction of promoting a tastier food supply. That's the kind of green revolution that a chef can support.

But such thoughts are rarely on the minds of our legislators, or, so it seems, anyone else. Take as an example the insurance industry. Its policies favor big farms that grow a single commodity crop. If you're a farmer who wants to grow lots of different crops, it's almost impossible to get affordable coverage; to insurers, you're pretty much the equivalent of a skydiving cigarette smoker.

The insurance regulations that are part of the farm bill need to address this disparity, because crop diversification should be exactly what insurers want: it helps to prevent the kind of natural disasters that insurance policies protect against, say, a devastating insect infestation. (Of course, it gives food lovers precisely what they want: more diversity, more variety, more flavor.) To this end, our agricultural policy should acknowledge the role of biodiverse farms in risk management by establishing discounts for farmers who practice this form of environmental stewardship and removing the discriminatory 5 percent premium surcharge on policies that encumbers organic producers under the current system.

While our legislators are at it, they might also look at another powerful paradox that chefs confront every day. If I want to purchase a case of carrots, it's much easier (and cheaper) to get them from the Salinas Valley, in California, than from the Hudson Valley that surrounds my restaurants. The food distribution system favors size. A distributor in California can send one truck to pick up 50 cases of carrots; a distributor procuring exclusively from the Northeast will need to send 50 trucks to 50 different farms.

That's a shame, not just because a carrot that comes to New York from California gets singed with petroleum as it travels cross-country, but because at this time of year carrots pulled from the rich muck dirt of Western New York have 50 times more flavor than their West Coast counterparts.

Same with milk, which large industrial dairy farms sell with the iconic label of a smiling, muscle-flexed cow in front of open pasture and next to an old red barn. That's tantamount to false advertising, since the industrial dairy cow never sees a blade of fresh grass and has very few muscles to flex after receiving hormones to increase productivity. With 20,000 cows per farm, the animals spend a lot of time waiting in line for the next milking, so it's hard to imagine that there is a lot of smiling going on.

False representation aside, there's one point the powerful dairy industry won't let us forget: milk is pretty cheap. But the real cost of milk is hidden in places like California, with its heavily subsidized irrigation system; if Western dairy farmers had to pay the real cost of the irrigation-dependent alfalfa fed to cows, New England's milk prices would be more competitive. And if those cows ate a variety of grasses as they were meant to, instead of just alfalfa, "Got Milk?" would be more "Got Rich, Delicious and Affordable Milk?"

Though food transportation and irrigation subsidies exist outside the domain of the current farm bill, their implications cannot be overlooked as we review (and revise) our system of agriculture. The new bill needs to level the playing field by recognizing a region's agricultural strength — like New England's abundant supply of great grassland — and encouraging farmers through subsidies and other inducements to use it accordingly.

Then there's the question of meat and poultry. A breed of pig that tasted like pork (something other than the other white meat)? A chicken that actually saw pasture (and tasted like ... chicken)? A steer with fat marbled on a grass diet, or a lamb that's been rotationally grazed? We're not asking for a lot, but no matter, it's not for sale, at least not by the big-food chain.

Unless you're a farmers' market devotee or savvy Internet user, or happen to live near a market that supports good animal husbandry, you depend on a system that raises animals in confinement. That's very large confinement — several thousand pigs to a barn, tens of thousands of chickens. The industrial model is efficiency through uniformity. A tastier model would be flavor through diversity — but the current farm bill won't allow it.

For one thing, federal rules prohibit the out-of-state sale of livestock and poultry products inspected by a state agency, which means if you want to raise more meat and expand your farm by offering a niche product, you're stuck doing it only in your state — if you can find a slaughterhouse. (Oh, federally inspected slaughterhouses are few and far between, and unless you're an agribusiness giant, nearly impossible get into.)

Local abbatoirs, besides feeling the pressure of land prices and unwelcoming neighbors, have to contend with unwieldy rules. A one-size-fits-all mentality dictates that mom-and-pop slaughterhouses must follow the same rules of inspection as industrial plants, even though these huge meat processors typically slaughter more cattle in a single hour (390 by Agriculture Department estimates) than their counterparts might see in a whole year.

Legislation to approve state-inspected meats was introduced in the last session by Representative Roy Blunt of Missouri. His bill calls for the Agriculture Department to certify all satisfactory state-inspection programs, thus enabling the 2,000 existing state-inspected meat processors to enter the national market, and paving the way for many more.

His bill would help, but so would a farm bill that put up fewer roadblocks to smaller-scale livestock farms and pulled the veil back on where our food comes from. We stamp "Made in the U.S.A." on blue jeans and cars — but Americans can't find out where their food was grown. If Congress passes — and enforces — a rule in the 2007 bill requiring country of origin labeling, we'd be more informed about the origins of our food supply and, to the great fear of our corporate brethren, we might ask a lot more questions. Questions like "Who's growing our food?" and "How's it being grown?" are not easily answered anymore, especially when a package of frozen ground meat can have animal parts from as many as 20 countries.

Suggest to agribusiness interests that they think about flavor, though, and you're likely to be called an indulgent elitist who wants to force Americans to pay more for their food and an anti-progressive nostalgic for a bygone era of family farms.

I SUPPOSE, as a chef, I'm guilty of being indulgent, but nothing like the over-indulgence of the farm bill. The meat we end up buying at the local farmers' market is relatively expensive because, through the workings of agricultural legislation, conventional meat prices are unnaturally low. I'm talking about the big boys — the Smithfields, the Tysons and the Archer Daniels Midlands of the world — which the farm bill subsidizes in the form of direct payments for grain (their feed is then artificially cheap). In doing that, we indirectly subsidize industrial farms' pollution; the health care costs (associated with animals bursting with corn fat, or animals reared on a constant cocktail of antibiotics); and the costs of insuring these companies against food-borne illness (brought on by a system that's run amok — or should I say that runs in muck, with animals living in their own waste).

We need a farm bill that makes corporations internalize the costs they impose on society in the same way that they internalize their profits.

Some people argue that the desire to promote smaller, family-run local farms is gratuitously effete and nostalgic. That's just nonsense. It's the agriculture industry's mind-set — high on capital, chemistry and machines — that is actually old-fashioned. Just as the Industrial Revolution of factories with heavy machinery and billowing black smoke is yesterday's news, so too are our unsustainable farming operations. Nonetheless our legislators continue to marvel at how modern industrial farms have become, and to invest ever more of our tax dollars into them.

In place of these outmoded and untenable practices, we need a farm bill that promotes sustainable farming research. We need increased money for the existing Sustainable Agriculture Research and Education Program, as well as an overhauled version of the Initiative for Future Agriculture and Food Systems, a competitive grants program introduced in 1998 whose financing has since disappeared. These organizations encourage and finance innovative technologies to profit, and empower, the independent farmer.

We also need to ensure more money for things like the Conservation Security Program. Unlike most conservation programs that take land out of production, this one offers financial support to farmers who cultivate their fields in an environmentally sustainable manner. But enrollment in this program has been severely restricted since its 2002 inception, in large part because of $4 billion in budget cuts. That's a 50 percent cut in a program that supports the basic tenets of land, water and wildlife conservation — tenets that go hand in hand with small-scale, chemical-free and crop-diverse agriculture.

These are also the tenets that built the world's great cuisines — Chinese, Italian, peasant French, Indian. Good gastronomy evolved out of good farming — the best chefs have merely delivered on what farmers have worked out over several centuries. A tomato bursting with flavor, or an impossibly juicy leg of lamb, is no accident. If we're able to eventually clone that, great, but let's do it in the name of flavor, not corporate greed.

Right now, as members of Congress prepare to debate the details of the new farm bill, let's hope they allow the best examples of gastronomy to be their guide. Great farming, environmental stewardship and nutritious food will not be far behind.

Dan Barber is the chef and co-owner of Blue Hill at Stone Barns and the creative director of the Stone Barns Center for Food and Agriculture.